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GRANT NUMBER: NA36FD0092          NMFS NUMBER:  92-NER-010

REPORT TITLE:  Marketing and New Product Development of Great Lakes Herring

AUTHOR: Donofrio, Michael

PUBLISH DATE: June 1, 1995

AVAILABLE FROM: National Marine Fisheries Service, Northeast Region, One Blackburn Drive, Gloucester, MA 01930-2298.  PHONE: (978) 281-9267

ABSTRACT

The main objective of this project was to develop domestic markets for Great Lakes herring and to development a self-sustaining fishery that provides an economic base for the Native American community. The recipient concluded that the potential for developing high quality Great lakes herring products exists, and consumer acceptance of these products is high.  Test marketing of the herring products to consumers and the food industry revealed a strong interest in the distribution of the products.

 
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