Marketing and New Product Development of Great Lakes Herring
Marine Fisheries Service, Northeast Region, One Blackburn
Drive, Gloucester, MA 01930-2298. PHONE: (978) 281-9267
The main objective
of this project was to develop domestic markets for Great
Lakes herring and to development a self-sustaining fishery
that provides an economic base for the Native American
community. The recipient concluded that the potential
for developing high quality Great lakes herring products
exists, and consumer acceptance of these products is high.
Test marketing of the herring products to consumers and
the food industry revealed a strong interest in the distribution
of the products.