GRANT
NUMBER: NA67FD0260
NMFS NUMBER:
REPORT
TITLE:
Development of a National Education Program to Influence
Consumption Behavior of High-Risk Individuals Regarding
Raw Molluscan Shellfish
AUTHOR:
Ken B.
Moore
PUBLISH
DATE:
May 24, 1999
AVAILABLE
FROM:
National Marine Fisheries Service, National Program Office,
1315 East-West Highway, Silver Spring, MD 20910.
PHONE: (301) 713-2358
ABSTRACT

The second
phase of this currently three-phase project focused on
educating high-risk individuals on the risks of consuming
raw molluscan shellfish, using previously developed educational
brochures. High-risk individuals were reached through
partnership efforts with groups such as the American Liver
Foundation and the Iron Overload Deficiency Foundation,
whose primary audiences are individuals with specific
medical conditions that place them at high risk for Vibrio
vulnificus infection if they eat raw molluscan shellfish.
The project employed a four-part approach: (1) development
and dissemination of educational materials; (2) pre-pilot
distribution and analysis of self-administered questionnaires
to assess the effectiveness of educational materials;
(3) state health department identification and involvement
of medical providers responsible for treating high-risk
individuals; and (4) provider dissemination of information
and materials to high-risk patients.
.